Allocating Risk Capital, Intelligently

Startups or early-stage investing is an investment area that is often ignored or misunderstood by many investors. We realize this primarily happens due to a lack of access to quality investments, or a lack of confidence or comfort with the investee companies, given the long gestation and generally high-risk positioning of such investments.

Simplifying startup investing by following three essential guard-rails:

Investing in sectors that we understand well and where we can appreciate the opportunity being presented by the early-stage business

The company/business should have a reasonable and clear moat, preferably solving a problem or addressing a market gap

The valuation should be reasonable (basis multiples on various metrics). We generally try to invest early so that we achieve maximum returns if the company grows as expected.

Bolstering risk management by adhering to the following principles:

Strictly control risk through optimizing on ticket size of investment per investor basis their individual risk appetite and portfolio sizes

Topping up our investment in the following rounds if our investment thesis plays out well, but again with sharp oversight on investment ticket sizes

Carving out exit opportunities once the company enters the larger institutional investor domain, usually around Series A/B

Results achieved!

While adhering to the above principles, we have achieved impressive results for our clients with cumulative IRRs exceeding approximately 40%, with partial to full exit opportunities achieved as well.

Arrow passing through the center of a target with a businessperson observing, symbolizing precision, goal achievement and investment success.

Some of our Investee Companies

Protein Chef

Protein Chef is a high-protein everyday food brand launched by Lo! Foods (a Bengaluru-based health food company founded in 2019). Its philosophy is simple: add protein to staples you already eat (like breads and rotis) rather than changing your diet.

The brand has become incredibly popular in India, offering a range of plant-based, fiber-rich, and zero-maida (all-purpose flour) products that can easily fit into your macros. Some of their key offerings include:

  • Protein Breads: Slices pack around 5g to 6.7g of protein each, making them equivalent to one egg per slice.
  • High-Protein Atta (Flour): Fortified with seeds and nuts, it delivers significantly higher protein per roti compared to standard whole wheat.
  • Other Snacks: They also offer cookies, high-protein rusks, and baked coated
    peanuts.
Snapmint

Snapmint makes shopping on installments possible without credit cards – to help customers afford more.

Shoppers buy mobile phones, electronics, appliances and many other items using a simple 5-minute online process.

Most products on Snapmint are available at no-cost EMIs for 3-month plans. It’s great for customers, great for business!

Novio aims to help 40 crore Indians access credit cards and their benefits, enabling them to build a strong credit profile and secure better loans and other credit products.

Beco

During a beach cleanup, Beco’s founders Aditya, Anuj & Akshay discovered a chocolate wrapper from the 1990s, still buried in the sand. Realizing that plastic wasn’t going anywhere, they decided to change that. And so, Beco was born- a movement to replace single-use plastics with sustainable, eco-friendly alternatives. With a mission to drive positive change, one product at a time, Beco aims to make sustainable living second nature, empowering every home to make choices better for people and the planet.

Flipspaces

Flipspaces is a global, technology-led design and build enterprise transforming spaces across real estate asset classes through a connected design-to-delivery process. Its vision is to become the world’s most trusted platform for designing and building future-ready spaces at scale, using technology to redefine speed, transparency, and predictability in the process. It has a global footprint across 3 countries and 7 offices and is driven by a 500+ team.

SmartSchool

SmartSchool has 6,000+ happy customers, 50,000+ learning nuggets, 30+ government projects, 1 million+ delighted students, and 2 million+ man-hours of development.

Its mission is to empower education through innovation. To transform education by blending technology with personalized learning. It empowers educators with innovative tools to enhance student engagement and creativity.

Its scalable solutions support schools in nurturing well-rounded, future-ready students. Committed to accessibility, it delivers impactful education for academic and real-world success.

We have also launched ESV Arthya Angel Fund (SEBI category 1 Angel Fund) in partnership with Ecosystem Ventures (www.ecosystemventures.in)

Write to Us

ARTHYA WEALTH AND INVESTMENTS PVT. LTD.

Address: 712, The Summit Business Bay, 7th Floor, Near Western Express Highway, Off. Andheri-Kurla Road, Andheri (E), Mumbai-400069, Maharashtra | P: +91 85913 14441 | E: reachus@arthyawealth.com

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Registered as Portfolio Manager (Reg. No. INP000007225) under The SEBI (Portfolio Managers) Regulations, 2020

Registered as Non-individual Investment Adviser (Reg. No. INA000015279) under the SEBI (Investment Advisers) Regulations, 2013 Validity - Perpetual.

SEBI HO Address: Plot no. C-7, 'G' Block, Bandra Kurla Complex, Bandra(E), Mumbai-400051, Maharashtra.

Principal Officer Details - RIA Mr. Gaurav Arora
gaurav@arthyawealth.com | +91-85913 14441

Principal Officer Details - PMS Mr. Prateek Dhoot
prateek@arthyawealth.com | +91-98190 83540

Compliance Officer – Nasreen Qureshi
nasreen@arthyawealth.com | +91 9819793096

AMFI registered Mutual Fund Distributor (ARN 171272)

Registration granted by SEBI, membership of BASL and certification from NISM in no way guarantee performance of intermediary or provide any assurance of returns to investors.

Investor Grievance Email id - nasreen@arthyawealth.com

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